Research

We conducted multiple workshops with executive stakeholders and Carvana’s Special Projects team. These sessions helped us uncover the potential of the marketplace and its value to the organization. Key activities included:

Developing value propositions
Prioritizing feature sets
Outlining the customer journey

Rather than focusing on private sales brokerages and creating unnecessary competition, we drew inspiration from industry leaders and successful models in property listings and rental bookings. The challenge was to adapt our internal tools and data to align with consumer expectations.