Maverick iOS App
Problem, Outcome, Process, Conclusion
Challenges
To maintain engagement, we developed a variety of content streams, including features, challenges, Catalyst profiles, instructional videos, and a daily hashtag. These streams were designed to encourage participation and inspire the Mavericks.
Each challenge included analytics and insights to gamify the experience and keep the kids engaged: response counts, real-time reactions, and countdowns would create a sense of community and excitement. The overview of recent responses allowed folks to interact and challenge each other directly as well as explore related content. Each challenge would have the potential to become its own world of knowledge and media.