Timeline12 - 18 MonthsMy RoleLead Product Designer
Stakeholders & TeamCTO, 1 Designer, 3 Engineers, 1 QA Engineers
Outcomes

Establishing our priorities


By prioritizing data, formalizing core teams, and identifying opportunities across the portfolio, we established a strong foundation for the platform’s future phases.

Infrastructure insights through research


Regular audits and research into new product offerings gave us valuable insights into our platform’s infrastructure, exposing gaps in administrative features and highlighting the need to optimize common interactions. We realized that as customers moved to these unified experiences, these gaps would become more pronounced. Streamlining administrative processes and eliminating inconsistencies across user interfaces would be crucial for success as the platform grew in complexity.

Exposing Flaws Leads to Success


Decentralized data obstructed the development of cross-product experiences, making it essential to address this barrier. Identifying these issues was a significant achievement, revealing that sometimes it’s necessary to let flaws surface to guide the organization in the right direction.

Continue to Phase 3: Delivering the platform strategy across the portfolio