Ryan Beckemeyer
Noisely Sync Library
Problem, Outcome, Research, Features, Conclusion
RoleUX Designer, Researcher TeamFounder, 2 Designers, 1 Engineer Timeline2 Months Year2017
Problem

The landscape of sync products is vast and rooted in relationships that can be difficult to establish for independent creators. There’s a barrier to entry that is difficult for those that are just getting started. How can we get placements while supporting independent creators?

Outcome

This was a greenfield project. I delivered loads of research, wireframes, and prototypes that resulted in a successful launch of the library.

ResearchWe knew what the publishers wanted. We knew what the artists wanted. What we didn't know was what the consumers wanted. Why would they use one particular library over another? Where are their frustrations with libraries? What are their drivers? What makes them come back?

By interviewing typical users of stock libraries, we learned that quality was a big draw, but ultimately it comes down to three things that would be critical to reuse:

  1. Ease of use
  2. Fast downloads
  3. Less time searching
  4. Personalization

Goal: Make work a little less work.




High-level architecture of the minimum viable library. Purchasing flows would be handled by a third party.
Features

Search, but make it discoverable


Searching through music libraries and stock providers is a time-consuming experience that often leads to a ton of the same results. We wanted to help this process along by suggesting additive terms and filters. This would become an exercise in metadata and adaptive algorithmic systems.


2

Playlists meant for sharing


What’s better than getting a mixtape? This was the thought behind how customers would compile and distribute their selections. We created a way to personalize and share with their clients, while still offering the ability to discover more.

3

Listings that work harder


The ability to view content in a way that mirrored common streaming services was important. This set the songs up to be shared and compiled with easy playback in a familiar environment. The rest of the controls quickly explain the data points of the track:

  • Loops and snippets
  • Tempo
  • Length
  • Vocal
  • Flexible pricing
  • Share, playlist, and try out the track




On a macro level, we can display larger artwork, relevant metadata, and similar tracks. This view played on an approach that allowed the libraries to constantly evolve around the content the user was focused on at any given moment.


4

Artist and publisher portals


Noisely was a platform for truly independent artists and publishers. How do we give them ownership and representation? These landing pages were a start.

5

User portals and project management


The user portal consolidated all project management interactions alongside their favorite artists, songs, publishers, payment information, and license history. Varying degrees of visibility could allow these landing pages to grow into fully featured service offerings in future phases.